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In their book Multimodal Discourse: The Modes and Media of Contemporary Communication Kress and van Leeuwen describe how multimodal resources allow meaning to be made in various ways and at different levels. Kress and Van Leeuwen (1996) discussed the importance of colour, suggesting hues have different connotative meanings ‘used by people to present themselves and the values they stand for’ (p. 230). Gage (1999) supported this by saying colours symbolize and create associations.

New information, on the other hand, is unfamiliar and prompts special attention from the reader. 2002-10-01 · Kress, G. and Van Leeuwen, T. (2001) Multimodal Discourse - The Modes and Media of Contemporary Communication. London: Arnold. Google Scholar. Gunther Kress is Professor of English and Head of the School of Culture, Language and Communication at the Institute of Education, University of London. Theo van Leeuwen has worked as a film and television producer in the Netherlands and Australia and as Professor in the Centre for Language & Communication Research at Cardiff University.

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Google Scholar. Gunther Kress is Professor of English and Head of the School of Culture, Language and Communication at the Institute of Education, University of London. Theo van Leeuwen has worked as a film and television producer in the Netherlands and Australia and as Professor in the Centre for Language & Communication Research at Cardiff University. Kress, G., & Van Leeuwen, T. (1996).

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Gunther Kress is Professor of English and Head of the School of Culture, Language and Communication at the Institute of Education, University of London.

AUTHORS: Chun-Cheng Hsu, Wei-Yao Wang Gunther Kress & Theo van Leeuwen, Multimodal discourse: The modes and media of contemporary communication. London: Arnold, 2001. Pp. vii, 142.
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Traducción en español Laura H. Molina, para la cátedra de producción de textos de la FBA, UNLP, 2011. Este texto se plantea un acercamiento a una teoría de comunicación multimodal, entendiendo la multimodalidad como “el uso de varios modos en el diseño de un evento o producto semiótico, así Gunther Kress is Professor of English and Head of the School of Culture, Language and Communication at the Institute of Education, University of London. Theo van Leeuwen has worked as a film and television producer in the Netherlands and Australia and as Professor in the Centre for Language & Communication Research at Cardiff University. Kress and van Leeuwen explicitly define it as being used “to denote people, places and things as well as classes of people, places and things, and more general ideas” (229).

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Resurserna i bildens och språkets semiotik. Från Lessing to

Kress and Van Leeuwen (1996) discussed the importance of colour, suggesting hues have different connotative meanings ‘used by people to present themselves and the values they stand for’ (p. 230).

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concerns the applicability of ”socio-semiotics” à la Kress & van Leeuwen as leeuwen and kress by praetece via slideshare. Hitta denna pin och fler på books av nnea blu:R. Reading images the grammar of visual design -- van leeuwen Multimodal Discourse · Theodoor Jacob Van Leeuwen, Theo Van Leeuwen, Gunther Kress Häftad. Hodder Arnold, Storbritannien, 2001.

Kress, G, & Van Leeuwen, T. (1996). Reading Images: The Grammar of Visual Design. New York: Routledge.